We learned in our “Operation Management” class that creating operations processes intends to reduce cost; reduce complexity; added standardization of components; innovation of functional aspects of the product; and improved maintainability of the product. Furthermore, manufacturing and also value engineering procedures are came to with advancement of design and specifications in ~ the research, development, design, and also production step of product development. Also, we learned the organizations develop a strategy arrangement to set their expectation of afford missions and goals.

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Volkswagen (VW) Group collection a strategic arrangement known as “Strategy 2018” that intends to do the VW group a an international leader in 2018. End the long term, VW aims to boost unit sales to more than 10 million vehicles a year and intends to boost its return on sales prior to tax to at the very least 8%. To attain these goals, Volkswagen announced an introduction of new manufacturing design platform referred to as Modular Transverse matrix or (MQB), which will play a crucial role.

Volkswagen group is a German multinational automotive manufacturing group headquartered in Wolfsburg. The is the world’s second-largest motor car manufacturer by 2011 unit sales and also the biggest based in Europe. The team is comprised of various large brands: Volkswagen, Audi, Porsche, Bugatti, Lamborghini, Bentley, Skoda, SEAT, VW commercial Vehicles, Scania and also MAN.


Generally, each automobile platform is designed particularly for a sector segment and shared in between cars of similar size. A common mass market of VW communication underpins various brands through several version variants. VW is now developing shared modular platforms to serve demands of its different subsidiaries. One of the prominent attributes of the MQB is the uniform place of all engines designed to accommodate two new four cylinder engine cars. The brand-new engines will mitigate the Group’s engines and also gearbox variants in the MQB system by 90% and also the MQB will certainly also allows an the same mounting position for every current alternative drive principles from natural gas and also hybrid versions come the pure electrical drivecitation.

Soon, every one of the models and also brands under VW team will be created on the same assembly line, and also even will create MQB models of various brands together. The advantages of producing a modular style are: simplifications of manufacturing and also assembly; simpler repair and also replacement; components interchangeability; standardization; and easier diagnosis and remedy of failures. By creating a standardized, interchangeable collection of components from which to develop a selection of cars, VW to plan to reduced the time bring away to build a automobile by 30%. The MQB platform will allow the VW team to create a global high volume and niche models at very competitive expenses over the lengthy term. The MQB takes advantage of synergies in vital technologies and enables for greater an increase in salescitation.

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The modular platform concept is a radical structural benefit for Volkswagen team in the an international automotive industry, permitting it to reduce costs and also be an ext competitive top top prices. Carry out you think that Volkswagen team cars will overcome the people market re-superstructure by 2018?

For an ext information around the brand-new MQB, please review VW press release

Posted in 17-Maintenance and also Reliability, 2 to work Strategy, 5 design of Goods and ServicesTagged auto Platform, Cars, Manufacturability, Modular Design, MQB, Standardization, Strategy 2018, worth Engineering, Volkswagen, VW short article navigation
maxn301s12 says:

No becuase simply becuase they have the right to reduce their cost and help reduce the price ~ above their automobile that world will buy. We in a stage where consumer are trying come differentiat us from one another and also not nessaryly try to save money expicially once spending money ~ above a automobile that could price up come 20k maybe for a 1k automobile maybe but people are always trying to be unique. They would should make things like the NSX, Lamborgini, Ferrari, Proches they need a vehicle in your line up that shows power and also speend for the car enthusiat that want to present off that would dramatically lug theri brand to a whole new level.