Editor’s note: We originally published this story about the 5-7-9 apparel stores in 2014. We’ve rewritten it to be much more accurate and less one-sided.

There’s naught mysterious how retailer 5-7-9 gained its name. Ago in the ’80s, the shop, which catered come teenage girls, focused its repertoire on 3 sizes — you guessed it, size 5, 7 and 9.

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In those days, the keep chain to be wildly popular. I remained in high institution at the time, and I remember see a 5-7-9 store in every mall around. V a an option of cheap, trendy clothes, the keep was a magnet because that teenage girls.

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The 5-7-9 Debate: just for slim Girls?

It’s crucial to note below that sizing has advanced over the years, kinda dramatically. Junior sizes 5, 7 and 9 in the ’80s more than likely equate to sizes 0, 3 and 5 today.

In today’s world, it appears ridiculous the a store would emphasis only on the the smallest of sizes. For the reason, the original version of this short article characterized 5-7-9 as a societal angry for its donation to body shaming and low self-esteem. We stated that girls that shopped 5-7-9 did for this reason proudly, and snubbed your noses at the curvy girl who had to shop elsewhere.

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The various other Side of the Story

I suspect I’ll obtain skewered in the comments for this, but I candid don’t remember 5-7-9 shop being the exclusive. I was in high school from 1986 come 1990, and my storage tells me that sizes 5, 7 and 9 spanned a large-ish chunk that high-school-girl populace in those days.

Yes, the save excluded curvy girls, which stinks. But the sizing wasn’t so extreme that it just catered come a little minority that emaciated, underweight girls. Ns was of mean size in high college — bigger 보다 I am today by 15 or 20 pounds — and I could wear a 7.

But I never shopped there and also thought, gosh, it sure is nice no to bother v all those petite, high or plus sizes. Nor did I consider it a argorial of honor that ns was a 5-7-9 customer.

The ’70s and also ’80s were turbulent on girls, for sure. Women in magazines, TV and movies to be bone thin, favor Michelle Pfeiffer in Scarface. Women and girls went to too much measures to acquire or stay skinny, and also cases of anorexia and also bulimia spiked.

In my mind, 5-7-9 stores to be a product of the toxic setting — however not the reason or also a contributing factor. And…I’ll duck currently in case you’re acquisition a swing.

The finish of an Era

According come Wikipedia, the 5-7-9 brand was owned by Edison brother Stores between 1970 and also 1999. The holding firm was in the business of operating and also expanding retail chains. Lock were an excellent at it because that a time, and then they weren’t. Edison Brothers shop went bankrupt in 1999 and sold turn off its assets, which included the 5-7-9 stores.

5-7-9 Today, Or is that Rainbow?

While numerous of the initial stores have actually disappeared, some are actually quiet alive. 5-7-9 has progressed in both hopeful and an unfavorable ways. The optimistic is that the stores now bring a full variety of sizes, indigenous petites to plus (applause here). Top top the negative side, the an option is pretty low-end.

The easiest means to obtain a taste that today’s 5-7-9 is to browse the online store at RainbowShops.com. Rainbow is 5-7-9’s sisters store, and the 2 brands are greatly intermingled. If you try to visit the old website, 579.com, for example, you’ll gain redirected come RainbowShops.com.

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The only place I might find where 5-7-9 has its own identity external of Rainbow is one old, unkept facebook page. Sadly, the page has nearly 128,000 followers, yet it hasn’t been updated because February the 2017.

Store Locations

If you really desire to take it a nostalgic expedition down the 5-7-9 memory lane, i did acquire a perform of all remaining stores in the continent U.S. Native Rainbow’s corporate office. Below they are:


224 second Street Calexico


Aurora shopping mall – 14200 eastern Alameda Ave Aurora


Greenbriar mall – 2841 Greenbriar Pkwy SW AtlantaStone Mt Square -5370 rock Mountain Hwy – rock Mountain


Meadowbrook S/C – 211 plain St. Lowell


Shore center – 22650 Shore facility Drive Euclid

5-7-9 likewise has dozens of areas in Puerto Rico. If you execute take a trip into one of these stores, come earlier and let united state know just how it went!